Not all branded hashtags are created equally though. Great hashtags are easy to remember, readable and unique. This is a hashtag thats going to be associated with your brand, so you shouldput some thought into it. Here are some tips to make sure you get the most from your branded Twitter hashtag.
The most obvious place to check out trending hashtags is the actual Twitter website because it has the most accurate information on the subject. Not only is this the best source based on legitimacy of data, but Twitter also offers tailored trends to each user based on where they are and who they follow.
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The only negative to Twitters hashtags is that it is only gives you a snapshot of the top trending topics. If youre looking for more hashtags, youll need to use a third-party application.
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Keyhole originally created its platform for internal use, but decided to open it up to the public when it started receiving some positive feedback. Keyhole has features that are available for free, but more advanced features are accessible only for paid membership.
Complex (@Complex)June 2, 2017
When youre creating and managing hashtag campaigns, it can be incredibly valuable to visualize all of the engagement taking place. These tools will help you anticipate campaigns, making it easy to monitor all the activity surrounding your hashtag.
Youcan then easily peruse all of the posts that contain your specific hashtag. The tool has also incorporated Feature Post, which pulls that post to a separate board, making responding easy.
If youre looking for a good place to start, try out Sprout SocialsTwitter Keyword Reportto see which hashtags and keywords peopleare currently discussing around your brand.
Trendsmap is a navigational tool that allows you to look up the trending hashtags by location. This is fun and powerful for marketers because you can see how different locations are discussing different events online, and use that information to geo-target your messaging.
This will show you a list of the top 20 trending topics.
Enjoy all 14 er punt return TDs!
Tagdefas in hashtag definitionis a site thatlists popular hashtags by time frame, including current, weekly and all-time top hashtags. Tagdef is also great since the site provides the definition for each hashtag, making it easier for marketers to familiarize themselves with the topic before diving in to create the content.
The tools above are all great for finding existing popular and trending hashtags, but what if you want tocreate a hashtagof your own?
You want your hashtag to be something that people can easily remember and spell. Some things to look out for are:
Great marketers have found success in the use of real-time marketing, which is the idea that you includesomething topicalsomething thats trendingin your social media posts to help increase the overall reach.
Getting a pulse on whats going around in your local area is a great way to speak directly to segments of your audience. The trending topics in Chicago can look completely different from whats trending in San Francisco or New Mexico. Whether your brand is national or local, this is a handy hashtag finder to go beyond the more broad national trending hashtags.
Weve all done it before. Whether its typing out a text or Tweet, missing a character or misspelling a word happens all the time. The longer your Twitter hashtag is, the more likely itll be that someone will make a typo when trying to Tweet it.
Always-on hashtags are ones like Nikes Justdoit or Under Armours IWILL. Theyre a part of your brands overall messaging and not specific to any singular campaign. Youll often see these types of hashtags used when followers share user generated content for their favorite brands.
Avoid Using Too Many Hashtags in a Tweet
The advantage of thesehashtags is that they can be tied back to a specific campaign. Whenever youre running a contest, competition or campaign, create a branded hashtag to go along with it. Then you can use a tool like Sprout withhashtag trackingto get an in-depth look at your campaigns performance.
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Most branded hashtags will fall under one of two categories:
Tagboard is one of the most aesthetically pleasing of all of the hashtag research sites. For each Tagboard you create, you specify a hashtag for it to track. Tagboard then displays popular posts containing that hashtag on a board that looks similar to the one below.
ItsNationalDonutDayand one gotta /Xo57NAx6BJ
The above is an example of the Nasdaq team displaying its social feeds using Tint.
Keep yournumber of hashtags in a Tweetto less than three. But one will usually be enough, particularly if its a branded hashtag thats a part of a campaign.
Full disclosure, Sprout Social is the company that brought you this article, but we really do have a fantastic tool for hashtag research. When youre researching hashtags to use, itcan bebeneficial to see which hashtags are already associated with your brand. SproutSocialsTrends Reportanalyzes all of your incoming messages and showswhich hashtags are trending with your personal brand.
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Using multiple words that end and start with the same letter (gamingguys). These doubling up of letters looks confusing and makes it a little difficult to quickly write out.
However,in order to take full advantage of this, youll need to know which hashtags will work best for you using ourTwitter Analyticsand more tools on this list.
One handy trick to squeeze a few more trending hashtags is to use themobile app instead of the desktop. Go into the search tab and Twitter will display the top trending topics personalized to your account. If you scroll to the bottom of the trending now section, tap on more.
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Exactly 14 weeks until the NFL season
Using words that run into each other. The classic example of this mistake is isSusan Boyles album release partyhashtag fail. When youre stringing together multiple words in a single hashtag, double check for any hidden messages.
Theres so much research going on, it makes me hopeful.@Life fight /krvwrVpZIj
Once you know which topics and hashtags are being associated with your brand, you can start to use those termsto jump into the conversations with your followers.
If youre completely new to the concept of hashtags, you can check out our complete guide:
RiteTag will also give you feedback on your hashtags as you type, which indicates the strength of your Twitter hashtag.
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Hashtagify.me is a hashtag finder that makes it easy to search forhashtags related to those you want to target. You can then use those hashtags along with your original to increase your reach by that much, leading to more clicks and conversion on your posts.
Branded hashtags can bring your community together, differentiate you from the competition and add a little fun into yourTwitter marketing strategy.
This tip goes for both branded and non-branded Twitter hashtags. Unlike Instagram where its pretty common to see 10+ hashtags in a single caption, Twitter is a little less welcoming to hashtag cramming.
Leveraging trending hashtags for increased reach is a great idea, but whats trending isnt always whats most relevant for your brand. However, its still a good idea to pepper your posts with hashtags to incrementally increase impressions. Try using hashtags that used to be popular. One example would be the NFLtaking part in the throwback Thursday discussion.
The above is an example of a fantastic word cloud that Keyhole generated when we searched for the hashtag socialmedia. Each of those hashtags associated with socialmedia are also clickable, which makes it easy to search Twitter hashtags around a specific theme.
Hashtags are an extremely popular aspect of Twitter and other social media sites, and should be utilized by brands to assist in their marketing. Thats why its important tomake sure that youre using the best tools to research, create and monitor all of the hashtags associated with your brand.
Once youve started your hashtag campaign, you can use Tint to aggregate all of the social posts containing that hashtag into a beautifully designed social hub.
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The second iscampaign specific hashtags. These typically have a shorter lifespan and are used for a particularpromotion. For instance, for NationalAlzheimers Awareness Month, the Alzheimers Association promoted the hashtagEndAlzheimers.
Alzheimers Assoc. (@alzassociation)June 2, 2017
In order to capture the most reach, youll need to figure out what is trending at the time and create relevant content for that hashtag. These tools can help you find trending hashtags and give you a description so that you can create fitting content.
For quite some time, this topic hasbeen one of the most widely discussed on theSprout Social Insightss blog, so we thought it was due to really build it out to help our readers. Weve put together a list of nine hashtag tools, broken down by category, that will help you increase your social reach and brand awareness.
Before you settle on a hashtag, make sure you search Twitter for it. Specifically, you want to make sure nobody else is using the same hashtag and that its not tied to anything negative or outside your brand. If your desired hashtag was used several years ago, its probably safe to use it. But if a well-knownbrand is using it as a part of a current campaign, itll create a lot of confusion and make your legal team cringe.
If you want to get really creative, find which hashtags are trending in a specific geographic location. Then you run ads against people in those areas and include the top hashtags in your Tweet.
Use Tagdef to avoid looking like the out of touch brand jumping on trending topics without actually knowing what they mean. Itll save you a lot of embarrassment and awkwardness.
Includingtrending and popular Twitter hashtags inyour social media posts is a great way to boost your messages to reach people beyond just your own followers. When you use a popular hashtag in a post, you expose thatmessageto everyone discussing that topic and looking at the messages relevant to that subject.
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Making it over three words long (itsgamedaytoday). Your hashtags shouldnt turn into complete sentences. Ideally, keep your hashtags to fewer than three words.
RiteTag is an amazing tool for a handful of reasons. The first is that it provides a list of trending hashtags on its site that you can use to take advantage of real-time marketing.
Dominique Jackson: Dominique Jackson is a pro blogger, inbound marketing specialist and Twitter addict. You can follow all his .
Manila Spoon (@ManilaSpoon)January 12, 2017
Its probably not a stretch to assume that most people are familiar with the basic idea of hashtags. But knowingRead More